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The third phase of the above-described stages should be used to assess the company's viability. This stage is of making business arrangement where you will actually want to really look at feasibility of thought.The concept should be able to be made into a product. At this stage, marketing, financial, and other operational feasibility can be evaluated.As a result, the feasibility of an idea can be assessed during the creation of a business plan.What is a business plan's feasibility study?A controlled process for determining objectives, describing situations, defining successful outcomes, and evaluating the range of costs and benefits associated with several solutions to a problem is referred to as a business feasibility study.Learn more about marketing here:https://brainly.com/question/25754149#SPJ1