1. Describe how SaksFirst builds loyalty for Saks Fifth Avenue.

SaksFirst built loyalty for Saks Fifth Avenue by broadening its reach and offering more benefits like:free membership for cardholders without minimum spending earning points toward SaksFirst card with first purchases and free shipping from Saks stores.How do brands build loyalty?Customers only continue to buy or patronize a brand if they feel they can trust the company, this is brand loyalty. Loyalty can be achieved through engaging customers, being reliable, keeping the price reasonable and incentives.In the case of SaksFirst, they built loyalty by offering free memberships to Saks Fifth avenue customers, giving points for first card purchase and free shipping.Learn more on brands here: https://brainly.com/question/14293418#SPJ1